The hardcore objectives of this learning event are to share the knowledge with the participants about;
1. Building the Consumer Centric Strategy
2. Shared Consumer attributes for globalization
3. The Qualitative consumer Insights
Register for "Cross World Consumer Insights"
These are the most difficult economic times in the history of Pakistan. Marketers are struggling to justify their budgets and are constantly being asked to do more with less. Marketing is frequently viewed with skepticism by non-marketing business executives and when times are tough; it is often one of the first budget cuts. For marketing managers the challenge of providing concrete results is amplified since branding and awareness are “fuzzy’ and are not directly related to sales revenue. This one day learning retreat is intended for any one in marketing who wants to significantly improve his or her marketing performance and justify marketing spending, and for non-marketing managers who want to drive real results from marketing. So for a much focused approach, Channel 7 and EOS Consultants are bringing up 3 gurus together to highlight the consumer insights. The gurus will share the challenges, opportunities and the global approaches towards the consumer targeting. These gurus will also share the experience based learning with the participants from the top notch companies of Pakistan.
Mr. Moqeem Ul Haq
(Chief Strategy Officer – Ufone Pakistan)
Moqeem is a chartered accountant with a senior corporate strategy and finance background combining strong business acumen with ability to adapt to varying international business environments in leadership positions for nearly 15 years. He is a leading telecom professional in Pakistan with significant experience in mergers and acquisition transactions, license acquisitions, attempting new business models enabled by an extensive green field experience. Moqeem possesses extensive executive and leadership proficiency, as well as strategic and long term business planning with a thorough understanding of corporate finance, accounting, strategy, project management, investment, performance management and strategic decision making. . He enjoys being part of, leading and developing, a successful team of professionals in highly pressurized and challenging working environments. He has worked with multinationals like PWC, Mobilink, Warid Telecom, and is currently working as Chief Strategy Officer at Ufone .